Why does every Sales need to understand Sales Operations?

Sales Operations are often underestimated due to their paperwork nature

Photo by Wesley Tingey on Unsplash

I know Sales Operations usually sounds like piled up and tons of meaningless paperwork for filling in. Most people think of Sales are always out in the field hunting and doing all different kinds of fancy works. Taking clients to dinner, striking a bargain on the phone or partying all the time…