Designing a Value Proposition for Customer
Sales are like copywriting, but a more tailor-fit to power lift the customer
When we talk about Sales, there is always a blockade for the client to listen or even consider of what you are talking about is accurate or not. Everyone knows Sales have many objectives and yet the most important one is to SELL. People tend to hold a tight defence line to a Sales as everyone (including myself) that understands Sales approach means he is making profit out of your pocket. It means the Sales are trying to make you pay.
That is also why Sales are the ones who get the fattest paychecks cause they did the “Impossible”, they make people pay. And today, we are discussing how to set your mind straight, getting yourself ready to do the impossible.
Before getting into all technicals and actual comprehensions, I would like to address mentality. Sales mentality is the most important thing. As one quote said,
“If you don’t believe in what you’re selling, neither will your prospect.”
People who first entered the Sales business always encounter the first question. Is…
