A closer look into Apple’s Branding Strategy and what are the followers of this strategy?

Anthony Cheung
3 min readJan 3, 2024
Photo by Wesson Wang on Unsplash

At the forefront of innovative technology and unmistakable design, Apple’s branding strategy sets a remarkable benchmark in the world of business.

Apple’s branding strategy can be described as a masterclass in simplicity, innovation, and exclusivity. Let me break it down for you.

--

--

Anthony Cheung

I write about personal experiences, rides and bumps throughout my career life. — while inspiring others of empathy and work ethics